Key Factors to Consider for Your Mobile Website
Let’s start with the basics. Why should you optimize your website for mobile in the first place?
Here are some stats to bear in mind:
-More than half of all internet traffic comes from mobile devices.
-On Cyber Monday in 2018, 30% of all purchases were made on a phone or tablet.
-By 2021, it is believed that mobile traffic will account for two-thirds of all ecommerce sales.
With all these potential sales riding on mobile traffic, it’s important that your website loads quickly, looks clean, and is easy to navigate on a mobile device.
Here’s the breakdown of website elements to focus on:
Home Page Your home page should be crystal clear, and should make it super easy to get to any page of the site.
Site Navigation You should have a menu accessible from all pages of the site, so users can easily explore your mobile site.
CTA Buttons Make sure to place your CTAs in a central location, and make them big enough to easily press with your finger.
Images Keep images small and make sure they display properly. Without doing so, your load times will go up and your website may look confusing on smaller devices.
The ideal font size for mobile websites is 16 pixels.
Mobile users don’t want to scroll endlessly, so keep the scrolling on each page short and sweet.
Leave some of these behind on your mobile site. Visitors may get frustrated trying to close them, resulting in higher bounce rates.
Want help optimizing your site for mobile? Pirate Labs can help you with that!