A new site for a new Philips Arena
The Atlanta Hawks needed a website that is ‘True to Atlanta’ and true to their forthcoming state-of-the-art stadium experience. Through UX design, UI design, and custom website development, we are bringing them just that in the form of landing pages and a brand new website.
A completely new arena and fan experience demanded a completely new web presence to convey the beauty, sophistication, and function of the Hawks' new home.
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Designed for any user on any device
One of the challenges of creating highly-interactive websites is how to extend that experience to mobile and tablet users. Our UX team worked closely with our programmers to create a seamless experience, regardless of which device the user was on.
Growing an Established fan base
Engaging with fans where they are
The Hawks have an established name on a national scale, so we had to be careful to design the site in a way that kept the brand true to Atlanta, while also showcasing the team's unprecedented new home to the entire NBA and beyond.