So, you want to see a boost in conversions for your online store. We don’t blame you. Conversion rates are tricky, since they tend to hover at the 1-2% range. This sounds super low, but don’t worry, it’s totally normal.
First, let’s go over some basics. What are ecommerce conversions and conversion rates?
Conversion: When a website visitor completes a desired action (e.g. a purchase)
Conversion Rate: The percentage of website visitors who purchased something from your store in a certain period of time
Now, let’s get into boosting your conversion rates. These are our best tips:
1. Make sure your conversion funnel is intuitive and user-friendly.
Site navigation and UX design are game-changers. Think about it– if your customer is going through many steps to reach the checkout page (or worse, can’t figure out how to get there), they might give up. The easier it is to check out, the more inclined your visitors will be to do so.
2. Make sure to have high quality photos and detailed descriptions for each product. Bonus points if you have videos too!
A picture is worth a thousand words, so be sure to show off your products with as many high quality photos as possible. You should also make sure to include all details in the description that answer any questions the customer might have. Also, it’s worth noting that 73% of consumers are more likely to buy a product after watching a branded video on how to use it.
3. Use Google Analytics.
Google Analytics give you insight into where your visitors are coming from, how long they stay on your site, if they’re returning visitors, if they’re on mobile, if they convert, and more. This might help you understand why your visitors aren’t converting.
4. Offer deals and discounts.
Deals such as “free shipping on your first order” or 25% off for a holiday will make all shoppers more inclined to purchase from you.
5. Share testimonials and allow customers to post reviews on your site.
Think about it, you’ve probably checked out product reviews on Amazon before making a purchase. These can seal the deal.
6. Have a good return policy.
This one’s pretty obvious, but customers are more likely to take a chance on your products when there’s the option to return.
7. Provide multiple payment and delivery options.
The more the merrier! This guarantees that everyone can use their preferred method of payment.
8. Give the option to check out as a guest.
People tend to abandon their carts when they see a long registration process ahead, so it’s always best to give quicker options as well.
9. Always display their shopping cart contents.
If the customer can’t see where their cart is, they’re likely to abandon it. Make sure it’s prominent at all times, giving them the nudge to click ‘place order’!
10. Use a live chat software on your website.
Creating a real human connection will build trust for the purchase.
11. Add category filters to your product pages.
This way, your visitors can find exactly what they’re looking for at the price they want.
12. Optimize for mobile.
More than half of all Internet traffic comes from mobile devices, so if your site doesn’t work well on mobile devices, you could be losing tons of potential customers.
13. Send abandoned cart emails.
You can put these on autopilot with our email marketing product ahoy!
We know that some of these suggestions are easier said than done. Your website might need some serious remodeling in order to boost conversion rates, but trust us, it’s worth the investment. If you’d like some help with your website, look no further! Pirate Labs will help you get the results you desire.