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Is Professional Web Design Worth the Investment?

In today’s digital world, your website can make or break your business. Having a well designed, user-friendly website will direct more traffic to your site and increase conversions. Although hiring professionals to design and develop your website may seem like a huge investment, the results will be completely worth it. Here’s why:

Your website will be unique and totally customizable.

Yes, templates are easy to use. But think about how many other websites are using the exact same templates as you! With the help of a designer, your website will have a unique and fresh look that perfectly matches your brand voice. You’ll also have the freedom to create any feature or functionality that you want.

Think of all the time it’ll save you!

Ben Franklin wasn’t kidding when he said “Time is Money.” If you’re new to web design, it may take a while to get your website up and running to your standards. It’s safe to say that there are much better ways to spend your time as a business owner!

You’ll gain a support line in case you need any website help in the future.

Bugs, broken links, and other tech issues happen to everyone. Luckily, your web developer will know exactly how to handle these problems. And even if you have a simpler question or issue, you’ll always have a safety net to contact.

The ROI will be worth the initial cost!

A better website will inevitably help you generate more sales. Even though hiring designers costs more money up-front, it’ll end up being a smart financial decision. Learn more about the growth that PeachSkinSheets saw when we upgraded their website!

Your website will be optimized for all devices.

Fun fact: in 2019, 65% of visits to ecommerce websites came from mobile devices. So if your website isn’t optimized for mobile, you’re missing out on a huge sales opportunity. A web designer will make sure your website is responsive and adaptable to every screen, greatly improving the User Experience.

Your website will accurately reflect your brand voice.

In our last blog post, we talked about building and maintaining brand voice through your website design. All of the design elements mentioned in that post can be difficult to manage if you don’t have much experience with web design. Once hired, your web designer will make sure your site is consistent and on-brand throughout!

To learn more about hiring a website designer, connect with us.

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