Perfecting your ecommerce digital marketing strategy is tough. From choosing a platform to designing your site to marketing your products, tons of thought goes into each step of the process. Although there’s no one-size-fits-all strategy for every business, after working with a ton of ecommerce brands, we know a thing or two about how to get customers to click the “complete purchase” button. Here are our best ecommerce tips:
Think like a customer.
You’ve probably heard this saying before, but we can’t reiterate it enough. When building your website, make sure to visit it from the customer’s perspective. It is imperative that you map out the customer journey and ensure that it is as easy as possible to complete a purchase.
Send 2-3 abandoned cart emails.
Don’t give up on your customers just yet. We recommend sending the first email 1 hour after the cart was abandoned, and then sending 1 or 2 more throughout the week. Additionally, try offering the customer 5 or 10% off their order. (Abandoned cart is just one of several automations we recommend!)
First impressions are everything.
The second a potential customer opens your website, they decide whether your brand is reputable. Make sure your website is quick to load, up to date, and designed in a way that is clear to navigate and reflects your brand identity.
More than half of all Internet traffic comes from mobile devices. So, if your website takes forever to load or looks messy on mobile devices, you could be losing about half of your potential customers.
Share customer reviews.
Who better to trust than other customers? Share your 5-star reviews proudly on every page of your website as a reminder that your products are top-tier.
Test your Facebook ads.
Facebook ads can be tricky. Sometimes it’s hard to know what will work unless you try out different images, ad copy, and CTAs. Luckily, Facebook gives you the option to test, so try out a few different ideas with every new ad you create!
Cross-promote your marketing channels.
This particularly applies to email and social media. Make your content and strategies align each month, and leverage each platform to drive customers to your website. An easy way to get more social media followers through email is with user-generated content, and a way to get more email subscribers from social media is by running a contest.
Add live chat to your website.
With live chat, you can build a real human connection with a customer, which ultimately creates brand trust.
Offer a discount upon signing up for your newsletter.
Everyone loves a discount code. Signing up for promotional emails is the perfect incentive for a customer, and this gives you the opportunity to send them more marketing material in the future.
Be specific with your product categories.
Product categories help your customer quickly find exactly what they are looking for at the price they want. Specificity is key!
Create a blog on your website.
When it comes to SEO, blogging is your best friend. It’s the perfect way to add keywords to your website, humanize your brand, and give customers all the information they need.
Add a FAQ page.
If one customer has a question about your products, chances are other customers are wondering the same thing. A FAQ page will help customers get the information they need instead of clicking away and shopping on another website.
Make sure you have high-quality product photos.
This is sooo important! Customers want their online shopping experience to be as similar to in-person shopping as possible. Show different angles and parts of the product, and if you’re selling clothing, be sure to include people wearing each item.
Always run retargeting ads.
Retargeting is the best way to turn window shoppers into real customers. Sometimes all a potential customer needs is a reminder! Facebook is a good place to start when retargeting.
Use Google Analytics.
Google Analytics tells you where your visitors are coming from, how long they stay on your site, if they’re returning visitors, if they’re on mobile, if they convert, and more. This is a great way to problem solve if you aren’t converting as much as you’d like to be.
We know we just threw a lot of information at you. So, if you need some help building the perfect ecommerce site, we can guide you through it. We guarantee client satisfaction and measurable results!
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