2020 was a tough year. When a global pandemic struck, we were forced to adapt our entire lives to the confines of our homes, and though this was difficult, digital technology helped ease the transition. Now, we have grown accustomed to working, socializing, and shopping online.
Since everyone is spending more time on the internet going into 2021, digital marketing should be a large focus for your online business this year. Here’s what you need to do for a successful digital marketing strategy in 2021.
Focus on email marketing.
80% of marketers have seen an increase in email engagement over the past year, so now is the time to perfect your email strategy. Email marketing leads recipients directly to your website, and with strategies such as segmentation and automation through ahoy!, you are bound to see an increase in conversions. We recommend setting up abandoned cart and welcome email campaigns as your first automations.
Invest in content marketing.
Content marketing involves creating and distributing valuable and relevant content to your target audience. It is a way to make your brand inclusive, show what causes your brand stands for, and interact with your audience. Content marketing also increases user experience and drives more traffic to your website. Pro tip: video content performs best!
Save some spending for social media advertising.
In the second quarter of 2020, social media budgets accounted for 24% of marketing budgets. Since people have spent more time scrolling through social media, businesses have taken advantage of this opportunity. Social media advertising is a great way to grab the attention of both new audiences and existing customers. We recommend starting with a retargeting campaign!
Optimize for mobile.
More than half of all Internet traffic comes from mobile devices, and 68% of emails are opened on smartphones. So, if your website and marketing emails don’t display well on mobile devices, you could be missing out on tons of potential customers. To ensure the best quality on mobile, we recommend designing emails in a tool like ahoy! and outsourcing web design and development (we can help with that)!
Blog on your business’ website.
You might think blogging is unnecessary, but it actually has many perks. It can generate leads, boost your rankings in search engines, drive traffic to your website, create shareable content, and establish your business as an industry expert. When it comes to blogging, value quality over quantity!
Try influencer marketing.
A recent study found that 40% of people reported that they purchased a product online after seeing it promoted by an influencer. Influencer campaigns come across as authentic and unbiased, making this a great way to show your products to new audiences. Plus, it’s even better if the influencer gives a demonstration of themself using the product!
Lean into SEO.
SEO, or Search Engine Optimization, is the process of optimizing your website to increase visibility in search engines. Search engine algorithms are constantly changing, and it is super important to keep up with the trends. In 2021, we recommend utilizing image and video SEO, since more people are starting to search with images.
We know that digital marketing can be time consuming and intimidating to newbies, so if you’d like someone to lighten the load, contact us today!