After a long period of Internet reliance for all needs, shoppers are officially back in the malls. Though this return was anticipated, and we’re all happy to see brick and mortar stores open again, this poses a threat to ecommerce businesses. And if 2020 taught us anything, it’s that things can truly change overnight.
Now, all ecommerce store owners are wondering the same thing: how do I maintain the growth that my business saw during the pandemic?
First off, let’s take a look at what worked well for ecommerce stores during the pandemic.
Since so many people faced hardships and mental health struggles during this time, empathy, care, and personal communication were at the forefront of successful marketing strategies. Many are still healing from these losses and changes, so even with a continued online relationship, this approach should maintain a standard practice. Though consumers are going to websites to make purchases, make sure your brand is easy to reach, cares about your customers, and humanizes the purchasing process. This will ultimately lead to continued customer loyalty.
Throughout the pandemic, many consumers discovered the convenience of online shopping. Not only did it help people stay safe, but it also saved tons of time and energy. This has created a major change in consumer habits. Now, about 60% of U.S. consumers are visiting brick and mortar stores less often than before the pandemic, and 43% shop for products online that they previously bought in stores. It’s predicted that these changes are here to stay, so as long as you’re following the best practices for ecommerce optimization, many customers will opt for online shopping.
What else can you do to optimize conversions?
Utilize multiple sales channels.
Google Shopping, Facebook Shopping, and Instagram Shopping are all great options. Through these platforms, customers don’t even need to leave the app in order to make a purchase. This keeps things extremely convenient!
Offer free shipping.
Shipping costs can often turn customers away. By offering sporadic free shipping promotions, or incentivizing customers to spend a certain amount of money for it to automatically be applied, you’ll find your abandoned cart rates decreasing with this easy fix. This will also keep your prices competitive with brick and mortar stores.
Some people are still struggling financially from the impacts of the pandemic, so a discount can go a long way. Run at least one sale per month and keep up with industry trends. If all of your competitors are running sales at a time when you’re not, you could miss out on tons of potential purchases.
Make sure your conversion funnel is intuitive and user friendly.
Site navigation and UX design are game-changers. Think about it– if your customer is going through several steps to reach the checkout page (or worse, can’t figure out how to get there), they might give up. The easier it is to check out, the more inclined your visitors will be to do so.
Make the online shopping experience as realistic as possible.
The quality of your photos can make or break your ecommerce store’s success. With tons of high quality photos and videos of your products, your online shopping experience will feel just like shopping in person. Also, note that 73% of consumers are more likely to buy a product after watching a branded video on how to use it!
Share your reviews.
This almost goes without saying. Customers always like to hear from real people, so make sure your best reviews are prominently displayed on your website.
Add live chat and a FAQ page to your website.
These two features will maintain the interest of all shoppers with questions. By keeping it personal and providing as much information as possible, you’ll turn website perusers into real customers.
Test the speed of your website.
Slow load time = high bounce rate. Optimizing the speed of your website is a game changer for conversions. Don’t know how to adjust this? We’ll help you!
More than half of all Internet traffic comes from mobile devices. Therefore, if your website doesn’t load properly on mobile devices, you could be losing tons of potential customers. This is also something we can help you out with!
Want to see REAL results in your ecommerce store? Our team of experts provides custom design and development, along with integrated marketing services to help you see the growth you desire. One of our clients saw a 35% increase in conversions, 60% year over year increase in sales, and 15% increase in repeat customer rate.