Archive for June 2020

How Social Media Analytics Can Help You Be A Better Marketer

A marketer reviews analytics on her phone.

Social media sites like Facebook, Instagram and Twitter boast users that make up large percentages of the U.S. adult population, and there’s much to be said about the data that lives on each platform. Unlike most alternative forms of consumer marketing, social media is a two-way street — brands push content they want to promote…

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