Posts by Melanie Albert

7 Web Design Trends to Look Out for in 2021

Working on web design

Let’s be honest– we’re all hoping for lots of change in 2021. With an unexpected pandemic and stay-at-home orders in 2020, something we can all be grateful for is the advanced technology that exists today. Digital technology allowed us to keep in touch with friends and family, shop for necessities, and stay entertained while home.…

Read More

The Ultimate Guide to Digital Marketing in 2021

Digital Marketing goes mobile

2020 was a tough year. When a global pandemic struck, we were forced to adapt our entire lives to the confines of our homes, and though this was difficult, digital technology helped ease the transition. Now, we have grown accustomed to working, socializing, and shopping online. Since everyone is spending more time on the internet…

Read More

How to Prepare for Black Friday 2020

Black Friday 2020

There’s no doubt in our minds that Black Friday will look different this year. With many large retailers closed on Thanksgiving Day due to COVID-19, almost all Black Friday purchases will be made online. In fact, ecommerce purchases in 2020 are expected to top $1.1 trillion. As a result, digital marketing takes on a greater…

Read More

How to Use Facebook to Boost Online Sales

Facebook on Mobile

When you think of Facebook, you might think of it as an outdated social media platform. We get it, it’s not the trendiest platform right now. However, for business purposes, Facebook can be extremely effective. Whether you run ads or regularly share organic content (we recommend both), there’s a lot to keep in mind in…

Read More

13 Ways to Boost Your Ecommerce Conversion Rates

Woman shopping

So, you want to see a boost in conversions for your online store. We don’t blame you. Conversion rates are tricky, since they tend to hover at the 1-2% range. This sounds super low, but don’t worry, it’s totally normal. First, let’s go over some basics. What are ecommerce conversions and conversion rates? Conversion: When…

Read More

Is Professional Web Design Worth the Investment?

Reviewing a website design

In today’s digital world, your website can make or break your business. Having a well designed, user-friendly website will direct more traffic to your site and increase conversions. Although hiring professionals to design and develop your website may seem like a huge investment, the results will be completely worth it. Here’s why: Your website will…

Read More

How to Build Brand Voice Through Your Website Design

Branding and creativity

Building and maintaining a brand voice is one of the most valuable things a business can do. Not only should this voice be presented through all marketing materials, but through the website as well. In fact, web design is one of the best ways to build your brand voice. Here’s how to do it: Be…

Read More

Why Your Business Needs to be Blogging

Marketing technologies

With all the different social media platforms that exist today, it can be really easy to dismiss the idea of blogging. You might think that regularly updating your business’s social media platforms is all you need to do in terms of content creation, but you’re missing out on a huge opportunity. Spoiler alert: blogging is…

Read More

How Social Media Analytics Can Help You Be A Better Marketer

A marketer reviews analytics on her phone.

Social media sites like Facebook, Instagram and Twitter boast users that make up large percentages of the U.S. adult population, and there’s much to be said about the data that lives on each platform. Unlike most alternative forms of consumer marketing, social media is a two-way street — brands push content they want to promote…

Read More