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Posts by Melanie Albert

How to Keep Your Ecommerce Sales Up After the Pandemic Boom

After a long period of Internet reliance for all needs, shoppers are officially back in the malls. Though this return was anticipated, and we’re all happy to see brick and mortar stores open again, this poses a threat to ecommerce businesses. And if 2020 taught us anything, it’s that things can truly change overnight. Now,…

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Everything You Need to Know About SMS Marketing

SMS Messaging Blog Post

There’s one thing every marketer can agree upon: don’t put all your eggs in one basket. Every strong marketing strategy includes the use of several platforms relevant to the brand. By now, SMS has grown to be a key marketing platform. Tons of businesses are using it, open rates are high, and studies show that…

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Why You MUST Include Text in Your Marketing Emails

Email Blog Banner

The saying “a picture is worth a thousand words” isn’t always true. When engaging in email marketing, though a plain text email is far too simple, you should never send an email that is entirely made up of photos. It’s all about striking a balance between creating well-designed, on-brand emails and including just enough text…

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15 Must-Know Ecommerce Tips When Building a Brand

Ecommerce visual

Perfecting your ecommerce digital marketing strategy is tough. From choosing a platform to designing your site to marketing your products, tons of thought goes into each step of the process. Although there’s no one-size-fits-all strategy for every business, after working with a ton of ecommerce brands, we know a thing or two about how to…

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7 Web Design Trends to Look Out for in 2021

Working on web design

Let’s be honest– we’re all hoping for lots of change in 2021. With an unexpected pandemic and stay-at-home orders in 2020, something we can all be grateful for is the advanced technology that exists today. Digital technology allowed us to keep in touch with friends and family, shop for necessities, and stay entertained while home.…

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The Ultimate Guide to Digital Marketing in 2021

Digital Marketing goes mobile

2020 was a tough year. When a global pandemic struck, we were forced to adapt our entire lives to the confines of our homes, and though this was difficult, digital technology helped ease the transition. Now, we have grown accustomed to working, socializing, and shopping online. Since everyone is spending more time on the internet…

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How to Prepare for Black Friday 2020

Black Friday 2020

There’s no doubt in our minds that Black Friday will look different this year. With many large retailers closed on Thanksgiving Day due to COVID-19, almost all Black Friday purchases will be made online. In fact, ecommerce purchases in 2020 are expected to top $1.1 trillion. As a result, digital marketing takes on a greater…

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