Posts by Mel Albert
5 Marketing Skills To Master In 2022
Whether you’re a marketing veteran or newbie, when working in the digital space, it is imperative to continue learning and expanding your skillset. As trends come and go, it is our job to keep up with everything circulating the internet. Though we don’t know what 2022 will bring, we feel that mastering these skills will…
Read MoreHow To Lower Your Abandoned Cart Rates
69.7% of all online shopping carts get abandoned. Yep, you read that right. One of the most challenging aspects of running an ecommerce business is getting customers to follow through with that coveted purchase. There are tons of reasons why shoppers tend to leave their carts behind, so we’re going to walk through them and…
Read MoreHow To Prepare For Digital Marketing In 2022
2021 was a groundbreaking year for digital marketers. iOS 14.5 and 15 impacted our tracking abilities, TikTok blew up, Facebook crashed for a day, and brick and mortar stores started to reopen and welcome in-person shoppers after their pandemic hiatus. It felt like every week there was a new marketing challenge to overcome. So if…
Read MoreWhy Is It Important To Share Customer Reviews?
Let’s talk about customer reviews. Gathering them can be tricky, but it is absolutely worth the time and effort. In fact, 92% of consumers read online reviews before deciding to make a purchase. Here’s how to gather and leverage customer feedback in order to help grow your ecommerce business. How To Gather Reviews: Automated Purchase…
Read More16 Marketing Ideas For Your 2021 Black Friday/Cyber Monday Sale
Black Friday has always been a key weekend for retailers, but in 2020, online sales skyrocketed to a record number, with a 22% surge and over $9 billion in sales. Although brick and mortar stores have reopened in 2021, online shopping has maintained its popularity, particularly through increased digital marketing across the board. With Black…
Read MoreHow to Leverage Your Organic Social Media Strategy
As most marketers know, a successful digital marketing strategy combines the use of multiple marketing channels, including email, SEO, paid search, and social media. But when it comes to social media, organic channels often get neglected. With the funnel approach we take at Pirate Labs, organic social media is integral. First off, let’s talk about…
Read MoreThe 4 Automated Email Campaigns Every Ecommerce Store Needs
Let’s talk about automated email campaigns. These are one of the first things we recommend to ecommerce businesses, since they are some of the easiest, cheapest, and most effective ways to attribute conversion. Starting with the basics Automated emails are ongoing email campaigns that are triggered by a customer’s action or a period of time…
Read MoreHow iOS 15 Will Impact Email Marketing, And How To Work Around It
Throughout 2021, Apple has made some major changes to their privacy and tracking policies, and the brand new iOS 15 is no exception. When iOS 14.5 rolled out in April, marketers faced the challenge of losing tons of tracking information in their Facebook and Google Ads. This time around, Email Marketing is in the hot…
Read MoreHow to Keep Your Ecommerce Sales Up After the Pandemic Boom
After a long period of Internet reliance for all needs, shoppers are officially back in the malls. Though this return was anticipated, and we’re all happy to see brick and mortar stores open again, this poses a threat to ecommerce businesses. And if 2020 taught us anything, it’s that things can truly change overnight. Now,…
Read MoreHow to Incorporate User Generated Content Into Your Marketing Strategy
User-Generated Content, or UGC for short, is content, whether it be in the form of photo, video, or text, created by customers rather than businesses. This includes customer testimonials and photos shared on social media. Since 70% of customers look at reviews before purchasing a product or service, it’s safe to say that UGC can…
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