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Posts by Melanie Albert

15 Must-Know Ecommerce Tips When Building a Brand

Ecommerce visual

Perfecting your ecommerce digital marketing strategy is tough. From choosing a platform to designing your site to marketing your products, tons of thought goes into each step of the process. Although there’s no one-size-fits-all strategy for every business, after working with a ton of ecommerce brands, we know a thing or two about how to…

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7 Web Design Trends to Look Out for in 2021

Working on web design

Let’s be honest– we’re all hoping for lots of change in 2021. With an unexpected pandemic and stay-at-home orders in 2020, something we can all be grateful for is the advanced technology that exists today. Digital technology allowed us to keep in touch with friends and family, shop for necessities, and stay entertained while home.…

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The Ultimate Guide to Digital Marketing in 2021

Digital Marketing goes mobile

2020 was a tough year. When a global pandemic struck, we were forced to adapt our entire lives to the confines of our homes, and though this was difficult, digital technology helped ease the transition. Now, we have grown accustomed to working, socializing, and shopping online. Since everyone is spending more time on the internet…

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How to Prepare for Black Friday 2020

Black Friday 2020

There’s no doubt in our minds that Black Friday will look different this year. With many large retailers closed on Thanksgiving Day due to COVID-19, almost all Black Friday purchases will be made online. In fact, ecommerce purchases in 2020 are expected to top $1.1 trillion. As a result, digital marketing takes on a greater…

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How to Use Facebook to Boost Online Sales

Facebook on Mobile

When you think of Facebook, you might think of it as an outdated social media platform. We get it, it’s not the trendiest platform right now. However, for business purposes, Facebook can be extremely effective. Whether you run ads or regularly share organic content (we recommend both), there’s a lot to keep in mind in…

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13 Ways to Boost Your Ecommerce Conversion Rates

Woman shopping

So, you want to see a boost in conversions for your online store. We don’t blame you. Conversion rates are tricky, since they tend to hover at the 1-2% range. This sounds super low, but don’t worry, it’s totally normal. First, let’s go over some basics. What are ecommerce conversions and conversion rates? Conversion: When…

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Is Professional Web Design Worth the Investment?

Reviewing a website design

In today’s digital world, your website can make or break your business. Having a well designed, user-friendly website will direct more traffic to your site and increase conversions. Although hiring professionals to design and develop your website may seem like a huge investment, the results will be completely worth it. Here’s why: Your website will…

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How to Build Brand Voice Through Your Website Design

Branding and creativity

Building and maintaining a brand voice is one of the most valuable things a business can do. Not only should this voice be presented through all marketing materials, but through the website as well. In fact, web design is one of the best ways to build your brand voice. Here’s how to do it: Be…

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