Posts by Melanie Albert
How to Keep Your Ecommerce Sales Up After the Pandemic Boom
After a long period of Internet reliance for all needs, shoppers are officially back in the malls. Though this return was anticipated, and we’re all happy to see brick and mortar stores open again, this poses a threat to ecommerce businesses. And if 2020 taught us anything, it’s that things can truly change overnight. Now,…
Read MoreHow to Incorporate User Generated Content Into Your Marketing Strategy
User-Generated Content, or UGC for short, is content, whether it be in the form of photo, video, or text, created by customers rather than businesses. This includes customer testimonials and photos shared on social media. Since 70% of customers look at reviews before purchasing a product or service, it’s safe to say that UGC can…
Read MoreEverything You Need to Know About SMS Marketing
There’s one thing every marketer can agree upon: don’t put all your eggs in one basket. Every strong marketing strategy includes the use of several platforms relevant to the brand. By now, SMS has grown to be a key marketing platform. Tons of businesses are using it, open rates are high, and studies show that…
Read MoreWhy You MUST Include Text in Your Marketing Emails
The saying “a picture is worth a thousand words” isn’t always true. When engaging in email marketing, though a plain text email is far too simple, you should never send an email that is entirely made up of photos. It’s all about striking a balance between creating well-designed, on-brand emails and including just enough text…
Read Moreios14 and Marketing: How Apple’s New iOS Will Impact Your Digital Marketing Efforts
Apple just released iOS 14.5, the newest update for iPhones and iPads. While this comes with exciting new features such as the ability to unlock your phone while wearing a face mask, this update also poses challenges for digital marketers. Apple added tons of new privacy features that will completely alter the way that marketers…
Read More15 Must-Know Ecommerce Tips When Building a Brand
Perfecting your ecommerce digital marketing strategy is tough. From choosing a platform to designing your site to marketing your products, tons of thought goes into each step of the process. Although there’s no one-size-fits-all strategy for every business, after working with a ton of ecommerce brands, we know a thing or two about how to…
Read More7 Web Design Trends to Look Out for in 2021
Let’s be honest– we’re all hoping for lots of change in 2021. With an unexpected pandemic and stay-at-home orders in 2020, something we can all be grateful for is the advanced technology that exists today. Digital technology allowed us to keep in touch with friends and family, shop for necessities, and stay entertained while home.…
Read MoreThe Ultimate Guide to Digital Marketing in 2021
2020 was a tough year. When a global pandemic struck, we were forced to adapt our entire lives to the confines of our homes, and though this was difficult, digital technology helped ease the transition. Now, we have grown accustomed to working, socializing, and shopping online. Since everyone is spending more time on the internet…
Read More12 Last-Minute Ideas to Boost Your Holiday Marketing Strategy in 2020
With Black Friday and Cyber Monday less than 3 weeks away, the time to promote your sale is now. Your marketing strategy should already be in place, but with that said, there are always ways to improve. These 12 ideas are the perfect last-minute additions to a killer competitive marketing strategy this year! Lean into…
Read MoreHow to Prepare for Black Friday 2020
There’s no doubt in our minds that Black Friday will look different this year. With many large retailers closed on Thanksgiving Day due to COVID-19, almost all Black Friday purchases will be made online. In fact, ecommerce purchases in 2020 are expected to top $1.1 trillion. As a result, digital marketing takes on a greater…
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