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Posts by Mel Albert

We Tested Different TikTok Strategies So You Don’t Have To

There’s no doubt that TikTok is the future (and present) of social media. It gives all creators a chance to grow organically and build a network of loyal fans and followers. Since nearly anybody can go viral on TikTok, it’s a no-brainer that brands should hop on the trend and create a TikTok presence. As…

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A Beginner’s Guide To Snapchat Ads

From selfies to selling products, Snapchat has come a long way. A Brief History of Snapchat -In 2011, the app was launched as a simple way to send selfies to friends. -In 2013, the 24-hour “Stories” feature was released, preceding Instagram by 3 years. -In 2014, Snapchat launched “Geofilters”, giving brands their first opportunity for…

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5 Marketing Skills To Master In 2022

Whether you’re a marketing veteran or newbie, when working in the digital space, it is imperative to continue learning and expanding your skillset. As trends come and go, it is our job to keep up with everything circulating the internet. Though we don’t know what 2022 will bring, we feel that mastering these skills will…

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How To Lower Your Abandoned Cart Rates

69.7% of all online shopping carts get abandoned. Yep, you read that right. One of the most challenging aspects of running an ecommerce business is getting customers to follow through with that coveted purchase. There are tons of reasons why shoppers tend to leave their carts behind, so we’re going to walk through them and…

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How To Prepare For Digital Marketing In 2022

2021 was a groundbreaking year for digital marketers. iOS 14.5 and 15 impacted our tracking abilities, TikTok blew up, Facebook crashed for a day, and brick and mortar stores started to reopen and welcome in-person shoppers after their pandemic hiatus. It felt like every week there was a new marketing challenge to overcome. So if…

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Why Is It Important To Share Customer Reviews?

Let’s talk about customer reviews. Gathering them can be tricky, but it is absolutely worth the time and effort. In fact, 92% of consumers read online reviews before deciding to make a purchase. Here’s how to gather and leverage customer feedback in order to help grow your ecommerce business. How To Gather Reviews: Automated Purchase…

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16 Marketing Ideas For Your 2021 Black Friday/Cyber Monday Sale

Black Friday has always been a key weekend for retailers, but in 2020, online sales skyrocketed to a record number, with a 22% surge and over $9 billion in sales. Although brick and mortar stores have reopened in 2021, online shopping has maintained its popularity, particularly through increased digital marketing across the board. With Black…

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The 4 Automated Email Campaigns Every Ecommerce Store Needs

Let’s talk about automated email campaigns. These are one of the first things we recommend to ecommerce businesses, since they are some of the easiest, cheapest, and most effective ways to attribute conversion. Starting with the basics Automated emails are ongoing email campaigns that are triggered by a customer’s action or a period of time…

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How iOS 15 Will Impact Email Marketing, And How To Work Around It

Throughout 2021, Apple has made some major changes to their privacy and tracking policies, and the brand new iOS 15 is no exception. When iOS 14.5 rolled out in April, marketers faced the challenge of losing tons of tracking information in their Facebook and Google Ads. This time around, Email Marketing is in the hot…

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