Posts by Melanie Albert
ios14 and Marketing: How Apple’s New iOS Will Impact Your Digital Marketing Efforts
Apple just released iOS 14.5, the newest update for iPhones and iPads. While this comes with exciting new features such as the ability to unlock your phone while wearing a face mask, this update also poses challenges for digital marketers. Apple added tons of new privacy features that will completely alter the way that marketers…
Read More15 Must-Know Ecommerce Tips When Building a Brand
Perfecting your ecommerce digital marketing strategy is tough. From choosing a platform to designing your site to marketing your products, tons of thought goes into each step of the process. Although there’s no one-size-fits-all strategy for every business, after working with a ton of ecommerce brands, we know a thing or two about how to…
Read More7 Web Design Trends to Look Out for in 2021
Let’s be honest– we’re all hoping for lots of change in 2021. With an unexpected pandemic and stay-at-home orders in 2020, something we can all be grateful for is the advanced technology that exists today. Digital technology allowed us to keep in touch with friends and family, shop for necessities, and stay entertained while home.…
Read MoreThe Ultimate Guide to Digital Marketing in 2021
2020 was a tough year. When a global pandemic struck, we were forced to adapt our entire lives to the confines of our homes, and though this was difficult, digital technology helped ease the transition. Now, we have grown accustomed to working, socializing, and shopping online. Since everyone is spending more time on the internet…
Read More12 Last-Minute Ideas to Boost Your Holiday Marketing Strategy in 2020
With Black Friday and Cyber Monday less than 3 weeks away, the time to promote your sale is now. Your marketing strategy should already be in place, but with that said, there are always ways to improve. These 12 ideas are the perfect last-minute additions to a killer competitive marketing strategy this year! Lean into…
Read MoreHow to Prepare for Black Friday 2020
There’s no doubt in our minds that Black Friday will look different this year. With many large retailers closed on Thanksgiving Day due to COVID-19, almost all Black Friday purchases will be made online. In fact, ecommerce purchases in 2020 are expected to top $1.1 trillion. As a result, digital marketing takes on a greater…
Read MoreHow to Use Facebook to Boost Online Sales
When you think of Facebook, you might think of it as an outdated social media platform. We get it, it’s not the trendiest platform right now. However, for business purposes, Facebook can be extremely effective. Whether you run ads or regularly share organic content (we recommend both), there’s a lot to keep in mind in…
Read More13 Ways to Boost Your Ecommerce Conversion Rates
So, you want to see a boost in conversions for your online store. We don’t blame you. Conversion rates are tricky, since they tend to hover at the 1-2% range. This sounds super low, but don’t worry, it’s totally normal. First, let’s go over some basics. What are ecommerce conversions and conversion rates? Conversion: When…
Read MoreIs Professional Web Design Worth the Investment?
In today’s digital world, your website can make or break your business. Having a well designed, user-friendly website will direct more traffic to your site and increase conversions. Although hiring professionals to design and develop your website may seem like a huge investment, the results will be completely worth it. Here’s why: Your website will…
Read MoreHow to Build Brand Voice Through Your Website Design
Building and maintaining a brand voice is one of the most valuable things a business can do. Not only should this voice be presented through all marketing materials, but through the website as well. In fact, web design is one of the best ways to build your brand voice. Here’s how to do it: Be…
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