Posts by Mel Albert
How to Prepare for Black Friday 2020
There’s no doubt in our minds that Black Friday will look different this year. With many large retailers closed on Thanksgiving Day due to COVID-19, almost all Black Friday purchases will be made online. In fact, ecommerce purchases in 2020 are expected to top $1.1 trillion. As a result, digital marketing takes on a greater…
Read MoreHow to Use Facebook to Boost Online Sales
When you think of Facebook, you might think of it as an outdated social media platform. We get it, it’s not the trendiest platform right now. However, for business purposes, Facebook can be extremely effective. Whether you run ads or regularly share organic content (we recommend both), there’s a lot to keep in mind in…
Read More13 Ways to Boost Your Ecommerce Conversion Rates
So, you want to see a boost in conversions for your online store. We don’t blame you. Conversion rates are tricky, since they tend to hover at the 1-2% range. This sounds super low, but don’t worry, it’s totally normal. First, let’s go over some basics. What are ecommerce conversions and conversion rates? Conversion: When…
Read MoreIs Professional Web Design Worth the Investment?
In today’s digital world, your website can make or break your business. Having a well designed, user-friendly website will direct more traffic to your site and increase conversions. Although hiring professionals to design and develop your website may seem like a huge investment, the results will be completely worth it. Here’s why: Your website will…
Read MoreHow to Build Brand Voice Through Your Website Design
Building and maintaining a brand voice is one of the most valuable things a business can do. Not only should this voice be presented through all marketing materials, but through the website as well. In fact, web design is one of the best ways to build your brand voice. Here’s how to do it: Be…
Read MoreWhy Your Business Needs to be Blogging
With all the different social media platforms that exist today, it can be really easy to dismiss the idea of blogging. You might think that regularly updating your business’s social media platforms is all you need to do in terms of content creation, but you’re missing out on a huge opportunity. Spoiler alert: blogging is…
Read MoreHow Social Media Analytics Can Help You Be A Better Marketer
Social media sites like Facebook, Instagram and Twitter boast users that make up large percentages of the U.S. adult population, and there’s much to be said about the data that lives on each platform. Unlike most alternative forms of consumer marketing, social media is a two-way street — brands push content they want to promote…
Read MoreHow to Get Started with Shopify
Ecommerce is a constantly changing landscape filled with tools and technologies that can be utilized to help your business succeed. The internet is as open of a market as has ever existed in the world; with the right programs, advertising and selling to customers around the globe can be done from the palm of your…
Read MoreWhy Optimize Your Website for Mobile?
These days, everyone is buried in their phones all of the time. Love it or hate it, it’s a sign of the times; the technological revolution has changed the way we connect, relax, and do business. So if you’re running a website, especially if it’s for your business, mobile optimization is a must-have for everyone.…
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